Welcome to the path of Bi-Vocational Ministry. 

For more than twenty years, my vocation has lived at the intersection of faith, communication, and digital outreach. In the business world, I have served in leadership roles where I oversaw marketing strategy, audience growth, brand development, and technology-driven communication systems. Whether directing teams, developing new digital products, or building marketing innovations from the ground up, my work has always centered on reaching the right people with clarity, integrity, and purpose.

Yet my deepest identity is shaped not by business, but by the Holy Scriptures and Lutheran Confessions. I am committed to the Church’s historic liturgy, her doctrinal clarity, and her faithful proclamation of Christ crucified and risen. As a husband, father, and servant of the Church, my desire is simple: that more souls would find the comfort of God’s Word rightly preached and His Sacraments properly administered, according to Christ’s institution.

Today, we are witnessing a remarkable cultural shift. Across the country, many, especially younger adults and families, are rediscovering the beauty of historic Christianity. They are seeking reverence, theological depth, and the sacramental life that the Lutheran Church has preserved for centuries. This renewal presents an extraordinary opportunity for our congregations. But the reality is that most people searching for a confessional, liturgical parish begin online. Over 80% of people who walk into a Church building check out that Church’s website first.

This is why I founded and serve within 5 Talents Media. My goal is to help Lutheran congregations communicate their confession clearly and credibly in the very places people now begin their spiritual search. I want those seeking historic, traditional, confessional Christianity to actually find it. Through improved search visibility, faithful branding, website strategy, content development, and ongoing optimization, I help parishes ensure that their digital presence reflects the beauty and clarity of what they believe, teach, and confess.

In all of this, my work is an extension of mission through confession. Digital outreach is not about marketing gimmicks, it is about guiding people toward the preaching of Law and Gospel, toward the font and altar where Christ gives His gifts. As the hunger for doctrinally grounded Christianity continues to rise, my prayer is that every faithful parish would be found by those who are searching for what only the Church can give.

~ Michael Usner, Founder